Reviews and Marketing

Please review On Swift Wings

My son (the joker) and daughter at the Coles-North Hill near my house at the store where I bought my first books. (On Swift Wings is now on shelves at Coles and Chapters in Calgary)

If there is one thing that I’m learning, it is just how difficult it is to market a book. While there are over a hundred copies of my book that people have bought and are reading, and I know that a few of them have read it from cover to cover, I still have no formal reviews. This is stalling my marketing efforts. As a first-time author, nobody is going to drop $20 on a book that nobody has said is a good read. Most of the people that have read the book are related to me, and are therefore precluded from providing reviews. My brother jokes, “even a bad one?”

Ultimately, I have to get some reviews (and hopefully positive ones.) I’ve foolishly tried to market On Swift Wings without them, and I’ve come to the conclusion that without reviews, marketing is a bit like yelling at a wall. I’ve heard that people are finding the book challenging but rewarding. The satire is amusing. I appreciate that feedback enormously. (Please make your thoughts public. Also it’d be great if your thoughts were positive :))

Please review my book!

Paid Marketing Efforts

I’ve tried a bunch of things, and as I learn more and more, I keep adding to this. I’m sure I’ve made a ton of mistakes, but that is part of the fun of this little venture.

Facebook

I’ve paid for Facebook marketing efforts. I put an advertisement for the book targeted at fans of Jonathan Swift, Gulliver’s Travels, and included a note that 20% of all author royalties will be donated to the Children’s hospital. Currently, I think that amounts to about $80, as well as my own share attempt at launch, where each share of my post I donated a dollar to the Children’s Hospital (76 shares). I’m happy to donate, but this didn’t really drum up sales (see review problem above.)

About 6600 people saw my first Facebook post ($150). 582 people liked the post. I’m not aware of anybody that actually bought the book that way. The second post was more focused, only 1100 people saw that one ($100), and 165 people liked the post. I’m a data scientist, so the insights about who actually likes the post is quite fun. Facebook shows some basic demographics about location, age, gender.

  • 80% of the people who see my ads are women
  • 35% of the total are women over the age of 65
  • 83% see the add on their mobile app, 10% on a desktop, and the remaining 7% are viewing Facebook through a browser on their phone.
  • 20% of viewers are in England, 14% in Ontario

It costs between $0.25 and 0.50 per engagement (click, comment, or share.) So for $250, I have a bunch of post-likes, but definitely not $250 worth of sales.

Amazon

I’ve tried a couple giveaways on Amazon. The nice thing here is that I can test to see whether people are buying the book or not (without reviews, they aren’t.) Giveaways work by the seller buying x copies of the book and providing it to every y-th entrant. For paperbacks, the smallest number is 700, so every 700th person to enter wins a copy of the book during the 9-day giveaway window.

The first giveaway cost me three copies of the book @ $15 each. 2100 people were reached by the ad, but as far as I know nobody bought a copy. At least three people have the book now, maybe they will review it.

The second giveaway cost me nothing. I added a condition that to enter the person has to follow me as an author. I got 698 entries (2 short of the first copy.) At least 90 people actually looked at the book, which suggests to me that they considered buying it. Fortunately it cost me nothing, unfortunately, nobody got a copy of the book. Also, nobody bought a copy after looking at it either.

Kindle

I also have a long-running ad on Kindle when the user locks the screen. It has been posted 5,777 times, has cost $1.94, has generated 11 clicks (and zero sales.)

Donations

I’ve donated several copies to public libraries, and tried to give copies to my old schools (but haven’t heard back from either of them yet.) I’ve long said that it isn’t about the money, which is good, ’cause I ain’t makin’ any. I hope people read On Swift Wings, are entertained, and that it makes them think.

Back to Reviews

At this point, I need people to read my book and to post reviews to Amazon, or goodreads, or Indigo. I’m not allowed to offer incentives or free books, I can’t have my family do reviews, I can only ask nicely. Please read and review my book. (If you’re in Calgary, there are several library copies you can borrow for free, both hardcover and paperback.)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s