Free Book Giveaway

100 copies of On Swift Wings are available to win via Goodreads (Kindle Version.) If you’ve been on the fence about getting a copy, put your name in here and try to win a free one!

It is an implied condition that when you finish reading it, you provide an honest review. I’m really excited to see what people think of it. Early reviews have been very positive (4-5 stars.)

https://www.goodreads.com/giveaway/show/302467-on-swift-wings-the-travails-of-cygnus

You probably need to sign up for a Goodreads account, which if you aren’t familiar is a huge community of book readers. People share what they want to read, what they are reading, what they have read, and reviews. You’re welcome to connect with me on Goodreads here as well. It is another public forum where you can ask questions or discuss the book. A favourite activity for me is discussing the book with my friends who are actively reading On Swift Wings right now and hearing their thoughts about various subjects and ideas presented therein. All interaction there is helpful as well. Engagement helps keep things relevant. It would also be really cool to hear some cross-talk among readers as well.

https://www.goodreads.com/author/show/19267796.Brett_M_Wiens

Other Marketing Stuff

Book Contest Award Winning Author
Readers’ Favorite
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I mentioned that On Swift Wings has been nominated for a number of awards in categories like Debut Author, Literary Fiction, Fiction, Fantasy, and Adventure on ReaderViews.com, IndieReader, and Readers’ Favorite. A few of them are progressing. Readerviews and IndieReader are closed for new entries, while Readers’ Favorite closes on June 1. Fingers crossed.

One thing that I definitely didn’t know about when I started this was marketing. I honestly thought that I could just publish a book, somebody would read it, pass it on to the right person, and it would catch on all by itself. This has unsurprisingly proven to be naive, as a million other books are hoping for exactly the same thing. This is why I need your help to pass on the word and review the book (hopefully positively.)

I’m formulating a more detailed plan now, and it is wimpy and simple, but still miles ahead of where I started, comments and advice are always welcome.

Step 1 – Get the book into people’s hands.

I got it out to a number of friends early hoping to get reviews, I’ve added the above giveaway, I tried an Amazon giveaway. I’ve donated books to libraries and schools. Right now, the goal is to get people to read the book.

Step 2 – Get reviews and get known

I underestimated how important reviews were at first, I wanted to get reviews (and still do) but it dawned on me a while ago that nobody is dropping money on a book that has no reviews or that wasn’t recommended by a trusted friend. I’m pursuing this more actively now, through the giveaways and contests. If I can get a dozen reviews, that would help immensely. When people start to see that a book is well reviewed and that most people like it, they are more likely to buy it.

Step 3 – Advertise

Once the book has sufficient reviews and maybe an award, advertising should help a lot.

Step 4 – Publish a new book

This is a long way off, no doubt, but continuing the momentum and restarting the cycle should help.

Thanks everybody once again for your support. May your world always grow!

BW

Bookspotting and Progress

Bookspotting

Bookspotting – Finding On Swift Wings and Friends

One of my favourite things about writing and publishing a book is seeing where it ends up. I’ve seen the book in bookstores and libraries, I know that there are people reading my book on three continents, and several countries from Goodreads and from people sending me pictures.

Last week I asked for people to send me pictures with the book, and here are a few that I received (and a couple of my own.) It is neat to think that people are reading my book in Comox, Digby, Texas, Austria, Massachusetts, Edmonton, and of course a lot in my hometown, Calgary. It is also really cool that to have friends supporting my efforts. I really appreciate you all!

A lot of friends have been updating me while they read the book and have talked about parts they have read. It is a little like being in a book club. It is really fun to hear what people are thinking, especially when they are digging into the satire or some of the foundational ideas. Keep the commentary coming, I love to hear it! If people wish to send more pictures, I’ll include them in future posts here.

Progress Report

Reviews and Interviews

I’m working hard to get my book in front of reviewers and my target audience. It is a crowded market, but I’m seeing some progress here. I got my first formal review from readerviews.com and an interview from them as well. The first interview that I did was a while ago at IndiePublishingGroup I’m also expecting a few more reviews out of this, but it may take a while.

Awards

Additionally, On Swift Wings has been nominated for several awards: readerviews and indiereader in best debut, Western Canadian, literary fiction, and fantasy categories. At the very least, this will likely result in a few more reviews and maybe some killer publicity, who knows?

Book 2

As for the second book, working title: Immortals, I scratched out all of the work I had done before because I didn’t like the voice and style and rewrote the first chapter and started the second. It brings a whole different challenge for me, but I’m enjoying the process with a little more experience under my belt this time.

Thanks to everybody for reading, may your world always grow!

BW

Reviews and Marketing

Please review On Swift Wings

My son (the joker) and daughter at the Coles-North Hill near my house at the store where I bought my first books. (On Swift Wings is now on shelves at Coles and Chapters in Calgary)

If there is one thing that I’m learning, it is just how difficult it is to market a book. While there are over a hundred copies of my book that people have bought and are reading, and I know that a few of them have read it from cover to cover, I still have no formal reviews. This is stalling my marketing efforts. As a first-time author, nobody is going to drop $20 on a book that nobody has said is a good read. Most of the people that have read the book are related to me, and are therefore precluded from providing reviews. My brother jokes, “even a bad one?”

Ultimately, I have to get some reviews (and hopefully positive ones.) I’ve foolishly tried to market On Swift Wings without them, and I’ve come to the conclusion that without reviews, marketing is a bit like yelling at a wall. I’ve heard that people are finding the book challenging but rewarding. The satire is amusing. I appreciate that feedback enormously. (Please make your thoughts public. Also it’d be great if your thoughts were positive :))

Please review my book!

Paid Marketing Efforts

I’ve tried a bunch of things, and as I learn more and more, I keep adding to this. I’m sure I’ve made a ton of mistakes, but that is part of the fun of this little venture.

Facebook

I’ve paid for Facebook marketing efforts. I put an advertisement for the book targeted at fans of Jonathan Swift, Gulliver’s Travels, and included a note that 20% of all author royalties will be donated to the Children’s hospital. Currently, I think that amounts to about $80, as well as my own share attempt at launch, where each share of my post I donated a dollar to the Children’s Hospital (76 shares). I’m happy to donate, but this didn’t really drum up sales (see review problem above.)

About 6600 people saw my first Facebook post ($150). 582 people liked the post. I’m not aware of anybody that actually bought the book that way. The second post was more focused, only 1100 people saw that one ($100), and 165 people liked the post. I’m a data scientist, so the insights about who actually likes the post is quite fun. Facebook shows some basic demographics about location, age, gender.

  • 80% of the people who see my ads are women
  • 35% of the total are women over the age of 65
  • 83% see the add on their mobile app, 10% on a desktop, and the remaining 7% are viewing Facebook through a browser on their phone.
  • 20% of viewers are in England, 14% in Ontario

It costs between $0.25 and 0.50 per engagement (click, comment, or share.) So for $250, I have a bunch of post-likes, but definitely not $250 worth of sales.

Amazon

I’ve tried a couple giveaways on Amazon. The nice thing here is that I can test to see whether people are buying the book or not (without reviews, they aren’t.) Giveaways work by the seller buying x copies of the book and providing it to every y-th entrant. For paperbacks, the smallest number is 700, so every 700th person to enter wins a copy of the book during the 9-day giveaway window.

The first giveaway cost me three copies of the book @ $15 each. 2100 people were reached by the ad, but as far as I know nobody bought a copy. At least three people have the book now, maybe they will review it.

The second giveaway cost me nothing. I added a condition that to enter the person has to follow me as an author. I got 698 entries (2 short of the first copy.) At least 90 people actually looked at the book, which suggests to me that they considered buying it. Fortunately it cost me nothing, unfortunately, nobody got a copy of the book. Also, nobody bought a copy after looking at it either.

Kindle

I also have a long-running ad on Kindle when the user locks the screen. It has been posted 5,777 times, has cost $1.94, has generated 11 clicks (and zero sales.)

Donations

I’ve donated several copies to public libraries, and tried to give copies to my old schools (but haven’t heard back from either of them yet.) I’ve long said that it isn’t about the money, which is good, ’cause I ain’t makin’ any. I hope people read On Swift Wings, are entertained, and that it makes them think.

Back to Reviews

At this point, I need people to read my book and to post reviews to Amazon, or goodreads, or Indigo. I’m not allowed to offer incentives or free books, I can’t have my family do reviews, I can only ask nicely. Please read and review my book. (If you’re in Calgary, there are several library copies you can borrow for free, both hardcover and paperback.)