Free Book Giveaway

100 copies of On Swift Wings are available to win via Goodreads (Kindle Version.) If you’ve been on the fence about getting a copy, put your name in here and try to win a free one!

It is an implied condition that when you finish reading it, you provide an honest review. I’m really excited to see what people think of it. Early reviews have been very positive (4-5 stars.)

https://www.goodreads.com/giveaway/show/302467-on-swift-wings-the-travails-of-cygnus

You probably need to sign up for a Goodreads account, which if you aren’t familiar is a huge community of book readers. People share what they want to read, what they are reading, what they have read, and reviews. You’re welcome to connect with me on Goodreads here as well. It is another public forum where you can ask questions or discuss the book. A favourite activity for me is discussing the book with my friends who are actively reading On Swift Wings right now and hearing their thoughts about various subjects and ideas presented therein. All interaction there is helpful as well. Engagement helps keep things relevant. It would also be really cool to hear some cross-talk among readers as well.

https://www.goodreads.com/author/show/19267796.Brett_M_Wiens

Other Marketing Stuff

Book Contest Award Winning Author
Readers’ Favorite
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I mentioned that On Swift Wings has been nominated for a number of awards in categories like Debut Author, Literary Fiction, Fiction, Fantasy, and Adventure on ReaderViews.com, IndieReader, and Readers’ Favorite. A few of them are progressing. Readerviews and IndieReader are closed for new entries, while Readers’ Favorite closes on June 1. Fingers crossed.

One thing that I definitely didn’t know about when I started this was marketing. I honestly thought that I could just publish a book, somebody would read it, pass it on to the right person, and it would catch on all by itself. This has unsurprisingly proven to be naive, as a million other books are hoping for exactly the same thing. This is why I need your help to pass on the word and review the book (hopefully positively.)

I’m formulating a more detailed plan now, and it is wimpy and simple, but still miles ahead of where I started, comments and advice are always welcome.

Step 1 – Get the book into people’s hands.

I got it out to a number of friends early hoping to get reviews, I’ve added the above giveaway, I tried an Amazon giveaway. I’ve donated books to libraries and schools. Right now, the goal is to get people to read the book.

Step 2 – Get reviews and get known

I underestimated how important reviews were at first, I wanted to get reviews (and still do) but it dawned on me a while ago that nobody is dropping money on a book that has no reviews or that wasn’t recommended by a trusted friend. I’m pursuing this more actively now, through the giveaways and contests. If I can get a dozen reviews, that would help immensely. When people start to see that a book is well reviewed and that most people like it, they are more likely to buy it.

Step 3 – Advertise

Once the book has sufficient reviews and maybe an award, advertising should help a lot.

Step 4 – Publish a new book

This is a long way off, no doubt, but continuing the momentum and restarting the cycle should help.

Thanks everybody once again for your support. May your world always grow!

BW

Book Survey

I’ve been trying a few things to get On Swift Wings in front of more eyes recently. I’ve offered and donated copies to my junior and senior high schools. (Sir William Aberhart High School accepted) I also offered a copy to the University of Calgary, but they report that they don’t accept self-published books. I’ve also been strategically placing copies of the book in free little libraries around nearby neighbourhoods.

I’m trying everything I can think of to drum up more reviews of the book. I believe that based on the informal reviews and the one formal review I have so far that the book has potential if it can just get out of the “friend zone.” I’m also totally open to new ideas here if anybody cares to comment with suggestions. All ideas are helpful.

I’m posting a few survey questions to see if I can identify how to do better.

I’m really curious what kind of answers I’ll get from this poll. And as a data scientist, I’ll keep whatever is possible open so anybody can review this.

By the way, if anybody would like to know more about something. Questions about the book, the process, things I’ve learned, whatever you want to know, let me know. I’d love for this blog to be a little less me writing the occasional thought, and a little more interactive. (One more poll… a little more direct.)

Thank you all for reading and contributing! I really appreciate all feedback.

BW

Reviews and Marketing

Please review On Swift Wings

My son (the joker) and daughter at the Coles-North Hill near my house at the store where I bought my first books. (On Swift Wings is now on shelves at Coles and Chapters in Calgary)

If there is one thing that I’m learning, it is just how difficult it is to market a book. While there are over a hundred copies of my book that people have bought and are reading, and I know that a few of them have read it from cover to cover, I still have no formal reviews. This is stalling my marketing efforts. As a first-time author, nobody is going to drop $20 on a book that nobody has said is a good read. Most of the people that have read the book are related to me, and are therefore precluded from providing reviews. My brother jokes, “even a bad one?”

Ultimately, I have to get some reviews (and hopefully positive ones.) I’ve foolishly tried to market On Swift Wings without them, and I’ve come to the conclusion that without reviews, marketing is a bit like yelling at a wall. I’ve heard that people are finding the book challenging but rewarding. The satire is amusing. I appreciate that feedback enormously. (Please make your thoughts public. Also it’d be great if your thoughts were positive :))

Please review my book!

Paid Marketing Efforts

I’ve tried a bunch of things, and as I learn more and more, I keep adding to this. I’m sure I’ve made a ton of mistakes, but that is part of the fun of this little venture.

Facebook

I’ve paid for Facebook marketing efforts. I put an advertisement for the book targeted at fans of Jonathan Swift, Gulliver’s Travels, and included a note that 20% of all author royalties will be donated to the Children’s hospital. Currently, I think that amounts to about $80, as well as my own share attempt at launch, where each share of my post I donated a dollar to the Children’s Hospital (76 shares). I’m happy to donate, but this didn’t really drum up sales (see review problem above.)

About 6600 people saw my first Facebook post ($150). 582 people liked the post. I’m not aware of anybody that actually bought the book that way. The second post was more focused, only 1100 people saw that one ($100), and 165 people liked the post. I’m a data scientist, so the insights about who actually likes the post is quite fun. Facebook shows some basic demographics about location, age, gender.

  • 80% of the people who see my ads are women
  • 35% of the total are women over the age of 65
  • 83% see the add on their mobile app, 10% on a desktop, and the remaining 7% are viewing Facebook through a browser on their phone.
  • 20% of viewers are in England, 14% in Ontario

It costs between $0.25 and 0.50 per engagement (click, comment, or share.) So for $250, I have a bunch of post-likes, but definitely not $250 worth of sales.

Amazon

I’ve tried a couple giveaways on Amazon. The nice thing here is that I can test to see whether people are buying the book or not (without reviews, they aren’t.) Giveaways work by the seller buying x copies of the book and providing it to every y-th entrant. For paperbacks, the smallest number is 700, so every 700th person to enter wins a copy of the book during the 9-day giveaway window.

The first giveaway cost me three copies of the book @ $15 each. 2100 people were reached by the ad, but as far as I know nobody bought a copy. At least three people have the book now, maybe they will review it.

The second giveaway cost me nothing. I added a condition that to enter the person has to follow me as an author. I got 698 entries (2 short of the first copy.) At least 90 people actually looked at the book, which suggests to me that they considered buying it. Fortunately it cost me nothing, unfortunately, nobody got a copy of the book. Also, nobody bought a copy after looking at it either.

Kindle

I also have a long-running ad on Kindle when the user locks the screen. It has been posted 5,777 times, has cost $1.94, has generated 11 clicks (and zero sales.)

Donations

I’ve donated several copies to public libraries, and tried to give copies to my old schools (but haven’t heard back from either of them yet.) I’ve long said that it isn’t about the money, which is good, ’cause I ain’t makin’ any. I hope people read On Swift Wings, are entertained, and that it makes them think.

Back to Reviews

At this point, I need people to read my book and to post reviews to Amazon, or goodreads, or Indigo. I’m not allowed to offer incentives or free books, I can’t have my family do reviews, I can only ask nicely. Please read and review my book. (If you’re in Calgary, there are several library copies you can borrow for free, both hardcover and paperback.)