BOOK LAUNCH LEARNINGS 8: Reviews

PART 8 – LEARNINGS ABOUT WRITING AND PUBLISHING A BOOK SERIES – Reviews

While the last blog I posted about marketing might have been the most informative and useful. This post is about something that is probably the most important for a first-time unknown author. Reviews. This post will be split between some thoughts bout reviews and a bit about the reviews that have so far been received about On Swift Wings.

I’ve talked about my naivete when it comes to launching my first book. I didn’t really take into account the importance of reviews until far into the process. I’ve said that I figured people would read the book, tell friends, and it would just take off on its own. Once I launched, I realized that people need to be encouraged to write reviews, even their friends. There are rules about close family posting reviews on sites like Amazon, so I didn’t want to risk their accounts and review abilities, but anybody else is free to post honest reviews. Also, though it is very tempting, I’m not going to risk everything to buy fake reviews. I’m not even sure where to go to get them, and I’m not looking.

On Swift Wings is still starving for reviews, any reviews. I have received a couple dozen in various places, several on Amazon.ca, Amazon.com, a few here and there on Goodreads, and a number of professional/semi-professional reviews from several legitimate sources. (I really need reviews! If you’ve read the book, please help me by posting a review to Amazon and/or GoodReads. The more people who comment (especially with 5-stars) the more people are likely to give it a try. A friend once told me that she wouldn’t buy a book without 100 reviews on Amazon with an average of 4-stars. I have 10, with an average of 4.6. So… just 90 more of you and I’m there! – this is an exceptionally high bar to achieve on Amazon. First-time authors almost never legitimately achieve that kind of review number, so she can only read mainstream published books.

Friends/Family/Advanced Reader Group

The first place to go for reviews should be your advance reader group. The only ARCs (advance reader copies) that I sent out were to my immediate family, who are ineligible to post reviews on Amazon… oops. Relax, sacrifice a little control, and give out copies to friends that can provide feedback and early reviews. It would also help to get involved in shared-interest groups. Find people with similar interests and connect with them. These are also more likely to provide reviews. These early reviews are crucial to achieving early traction.

Giveaways

Another way I tried to drum up reviews was through giveaways. I gave away 100 copies of On Swift Wings through a goodreads giveaway. I was hoping to get at least 10 reviews that way, I got 1 review and 2 ratings. There is a side-benefit of the goodreads giveaway, everybody who applies automatically has the book added to their ‘to-read’, so there are 303 people out there who have the book in their ‘to-read’ folder on goodreads. My guess is that a lot of people enter these giveaways pretty blindly and amass large quantities of free books they’ll never read. I’ll talk a little about giveaways and contests in my final blog post of this series.

Paid Reviews *** NOT PAID FOR RATING ***

The next place that I went for reviews was a number of paid reviewers. Note: These are paid for the time, placement and quality of the review, not for a positive review. You can pay hundreds of dollars for a professional reviewer to read your book and say its horrible. Fortunately, all my reviews came back with 75% or better stars. I approached a few organizations to find me some reviewers, either professional, or just people looking for new books:

OnlineBookClub.org – Arite Seki – 4/4 Stars
OnlineBookClub.org – Snowflake – 3/4 Stars

Reader Views – Paige Lovitt – 5/5 Stars

Readers’ Favorite – Romuald Dzemo – 5/5 Stars
Readers’ Favorite – Liz Konkel – 5/5 Stars
Readers’ Favorite – K.C. Finn – 5/5 Stars
Readers’ Favorite – Ruffina Oserio – 5/5 Stars
Readers’ Favorite – Lesley Jones – 5/5 Stars
Readers’ Favorite – Rabia Tanveer – 4/5 Stars

There are a number of other options that I haven’t explored deeply including Author to Author, where you review a book from a pool of curated works and authors from that pool review yours. It is all blind, so you aren’t reviewing the person who reviewed you, but it is a way to gather more reviews.

Something I hadn’t thought about, but will also do in the future, is to include a note at the end of the book asking for a review. It felt tacky the first time I heard about it, but now I recognize that many people don’t do things like review a book without being asked. Whether they don’t think about it, or they forget. You get a lot more of what you want in life by asking for it, so next time, I’ll ask for it. Also…

Please review On Swift Wings!

(You might notice that the more stars you give, the prettier your review. πŸ˜‰ )

Coles North Hill – Sadly Closed
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Anyway, thank you for reading my blog. I hope that some of the things I have written will be of some value to you. If you feel inclined, I would be thrilled if you gave On Swift Wings a try. It is available all over the place, if you are a fan of your local bookstore, they are able to order it from IngramSpark, it is stocked at a few Coles/Chapters locations, although sadly my local outlet has closed permanently due to the pandemic. Of course the book can be ordered from Amazon, Barnes and Noble, Indigo, and many other sources. A kindle and eBook version are also available.

As always, I’d love to hear back from you. Tell me what you think.

Book Launch Learnings 6: Launching

PART 6 – LEARNINGS ABOUT WRITING AND PUBLISHING A BOOK SERIES – Launching

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This post is likely going to be more about what I should have done as opposed to what I did. I really dropped the ball on my launch. I did a lot of research, but didn’t really know to whom I should speak about doing a launch. While I recognize now the achievement that is writing an entire novel, at the time it didn’t feel so terribly grand. Furthermore, hosting a party in my honour didn’t seem very, well, me. It felt like a frivolous expense to play to my own vanity. I’m a bit of an introvert, though not fully, and putting together a launch party wasn’t my fortΓ©.

The mistake

The biggest mistake that I made, and it is a pretty common one among first-time authors, was that I figured if a book is good enough, it’ll sell itself. My friends and family (most of whom have no literary connections – like me) would read the book, be amazed, feel compelled to share it with their friends who would be equally interested and it would catch fire and go viral, selling quickly and widely. I know that this sounds foolish… and it is. Unfortunately, this was my general mindset. To this end, why would I spend money and time promoting the book when I was confident that it would do it by itself?

Pre-launch Reviews and Pre-Orders

There is a bit of a golden period at launch. This is the time where a first-time author really can collect the stats to push the book. I did alright considering my own foolishness. At one point, three days after launch, I reached a high of #20 on the Satire charts on Amazon. Pretty cool, but I probably could have done better.

What I didn’t understand is how important a launch really is beforehand. I could have given out several ARCs (Advanced Reader Copies) to friends, family, and a few assorted websites, with the hope and suggestion that I could really use honest reviews in return, or perhaps their assistance in spreading the word upon release. The whole review thing didn’t occur to me until far too late.

Mistake #2

A second mistake I made was I protected my book too much. I had some content in the book that I felt was timely and ludicrously thought that if I let anybody see the book, somebody would steal it, publish it before me and I’d be left in the dark. This is dumb. I only realize it now, but somebody would have to take a pretty crazy shot to do this. Stealing my IP would open them up to litigation, and it is crazy difficult to get a book off the ground, especially if you don’t have the passion that comes from creating it. Be a little free with your book. Trust that your friends and trusted online outlets aren’t looking for a way to screw you. Besides, your first book isn’t very likely to take the world by storm anyway, as previously mentioned.

Related to this was that I had some material, as was the case with Jonathan Swift, that was contemporary. I’ve hestitated to reveal this, but when I wrote the book, a certain neighbouring country was in the process of electing a buffoon to their highest office. I weaved in a fair bit of satire about politics, and a little about that particular cartoon character. One thing that is holding me back from writing my current book is I don’t want it to be heavily influenced by contemporary political oafs (especially one who will be gone by the time the book is published… please?)

Launch Party

I’ve read a lot about launch parties and street teams. I did sell copies to many of my friends. I have great friends and family and I truly appreciate their support. I should have given them time before the launch to read the book, to comment on it, discuss it, and help me push pre-orders. I should have done this, and I should have thrown a party, not for me, but for them and the help that they would give me right away. I guess that is where I lost the plot, I didn’t realize that the launch party wasn’t for me, but for them. Sorry.

Reviews

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I keep alluding to this, and I’ll write an entire piece about reviews soon, but man are they ever important. At launch, you should have a bunch of reviews ready to fire. They may be your friends who are writing them (be aware of the terms of service that penalize close family from reviewing), but strangers aren’t very likely to respond well to a first-time novelist they’ve never heard of and a book nobody has read.

(Hey, please review my book.)

Advertising

Alright, this one is more about just not knowing anything about this stuff. I’ve since taken a bunch of courses in advertising on Amazon, Facebook (which I’m currently not doing), and Google. It would have been a good idea to advertise before launch to get pre-orders lined up and build excitement. I didn’t even know how to start with advertising. Since last year I’ve learned enough about advertising to know how little I actually know.

Summary

Put your launch a little later, collect your launch team, plan a party to reward them. Research advertising and marketing. Line up reviews before the book goes public. Be less guarded about your achievement. And shoot your shot, don’t let it fizzle. I let my launch be a day on the calendar with a Facebook/Twitter announcement and a bunch of author copies for sale at my office. You only really get one full launch of your first book. It is an amazing achievement to sling together 100,000+ words in a meaningful way. Understand the way the market works. Talk to somebody who has been through it and glean whatever you can from them.

I hope this helps prospective writers out there. If it does, let me know! (and hey, my book is available, give it a read – and please review it!)

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On Swift Wings – 1st Anniversary Relaunch

It has been a year since the launch of On Swift Wings, my debut novel. To celebrate, I’m relaunching the award-winning novel with a new cover and a new website design.

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Cygnus is an average young man working for an airline. When something goes wrong on a transcontinental flight, he is thrust into the adventure of a lifetime.

Many challenges lie ahead of Cygnus. His survival depends on his wits as he encounters mysterious islands occupied by human-enslaving horses, immortals, a race of sorcerers and necromancers, anti-intellectuals, giants, and miniature human civilizations.


On Swift Wings is an action and humour-packed satirical adventure fantasy, rich in vivid detail, following the style and structure of Jonathan Swift. If you like satirical comedy and classical fantasy, you’re sure to love this award winning novel by author Brett Wiens.

As has been the case since its original launch, 20% of all author royalties are being donated to the Children’s Hospital.

Preview the first five chapters

or

ORDER YOUR COPY TODAY

Available at most bookstores in hardcover, paperback or digital format.

On Swift Wings Trailer and Giveaway Update

On Swift Wings – A Satirical Literary Fiction Fantasy/Adventure Novel from Brett M. Wiens

A couple quick updates for current and prospective readers. The official trailer has been released. Thanks to Ravinder18 for his work on this, I couldn’t be happier with the result. Also fun watching my kids who love it too.

The second update relates to the GoodReads giveaway I announced three weeks ago. For those who missed it, I’m giving away a hundred kindle copies on GoodReads. I’m hoping for two hundred entries, and right now, with a little under a week to go I’m at 189! Follow this link: https://www.goodreads.com/giveaway/show/302467-on-swift-wings-the-travails-of-cygnus You have a decent chance (~50%)

Thanks everybody for reading and following along. I’m looking forward to hearing from you once a few more have read the book!

BW

2019 Season of Giving

Price Drop, Donations and Royalty Summary

December is a fun time of year, and I’m trying to make it a little bit better in my own way. When I released my book in July, I really knew very little about the art of publishing and marketing a book. I would still describe myself as a rank novice in these spaces, but I have learned a lot.

Alberta Children's Hospital Foundation Logo

One commitment that I made and continue to uphold is to donate 20% of the author royalties and other special events to children’s hospitals. This morning I wrote a check to the Alberta Children’s Hospital Foundation to support their wonderful efforts. I would strongly encourage anybody who is able to donate to their local children’s hospital as well.

CBE Logo

My second drive has been to try to get my book to as many people as I can. I’ve offered the book to several local schools. So far, only a couple have accepted, but I am handing off a copy this morning to a local school. I’m really excited at the possibility of my book helping to elevate literacy and support our schools as well. For any of you that aren’t from Alberta, there has been a great deal of cuts made to our education budget. If I can help out a little, then I’m thrilled to do this.

FormatPrice
eBook$2.99
Paperback$12.95
Hardcover$34.95

At the same time, I’ve donated several copies of books to the local library, and to little free libraries near my house. This adventure wasn’t about the money when I started, and I still would rather a thousand people read the book and from it earn nothing, than have a single reader give me a thousand dollars.

To this end, I’ve changed the price structure of the book drastically in time for Christmas. (They are as low as I can now make them without taking a loss on each copy sold.) – Prices vary at different retailers.

If you are still looking for your own copy of the book, it can is available everywhere online, and in several local bookstores.

Begging for Reviews

Please
Please Review
Please Post a Review!

One last thing, please post a review of On Swift Wings. Amazon, GoodReads, Indigo, or anywhere else. Better yet, post it to all three! The biggest hurdle I face right now is getting outside of the friend zone. The only way I’ll achieve that is by word of mouth. Recommend the book to a friend, or post a review online. I love feedback. A few readers have been keeping me up-to-date on their progress, and I love hearing their thoughts, feedback, and criticisms. It’ll only take you a minute to type in your thoughts, please help!